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In today's rapidly developing technological era, mobile phone displays are the core interface for users to interact with devices, and their importance is self-evident. With the continued growth of the smartphone market, mobile phone display suppliers are playing an increasingly critical role worldwide. This article will explore in depth the technical characteristics, market trends and industry competition landscape of mobile phone display suppliers to help readers fully understand this field.
(I) Diversification of display technology
Coexistence of LCD and OLED
LCD technology: Liquid crystal display (LCD) still occupies an important position in the low-end and mid-end mobile phone market with its advantages of low cost, low power consumption and wide viewing angle.
OLED technology: Organic light-emitting diode (OLED) display screens have gradually become the mainstream choice in the high-end mobile phone market with their advantages of bright colors, high contrast and fast response speed.
The rise of flexible screens and foldable screens
Flexible OLED displays are an important development direction of display technology in recent years.
High refresh rate and high resolution
As users' requirements for visual experience increase, high refresh rate (such as 120Hz, 144Hz) and high resolution (such as 2K, QHD) displays are becoming increasingly popular. According to Counterpoint Research, in 2023, the proportion of models equipped with 120Hz refresh rate screens in the Chinese smartphone market exceeded 40%, and it is expected to exceed 60% by 2025.
(II) Technological innovation and R&D investment
R&D of new display technologies
MicroLED and MiniLED: MicroLED and MiniLED technologies are considered to be important development directions for future display technologies. These technologies can provide higher brightness, contrast and response speed, while having lower power consumption.
Quantum dot display technology (QLED): Quantum dot display technology has gradually attracted attention for its advantages such as pure color, high brightness and long life.
Integration of artificial intelligence and the Internet of Things
With the development of artificial intelligence and the Internet of Things, display technology is also moving towards intelligence. For example, the addition of artificial intelligence algorithms will further enhance the processing power and energy efficiency of driver chips, enabling them to more accurately control the screen display effect.
(I) Market size and growth
Global market
According to a report by TechInsights, Chinese OLED panel suppliers currently account for more than 45% of the market share, and it is expected that the popularity of OLED screens in the entire industry will further increase in the next few years.
The global mobile phone display market is large and competitive. In 2023, the global mobile phone panel market shipments are expected to reach 580 million units, a year-on-year increase of about 6%, of which the proportion of AMOLED panels will continue to rise and is expected to reach 45%.
Chinese market
China is one of the world's largest mobile phone display consumer markets.
(II) Future trends
Popularization of flexible and folding screens
As technology matures and costs decrease, flexible and folding screen technologies will gradually become popular. It is expected that by 2025, the market share of folding screen mobile phones will increase significantly. Chinese companies have made important progress in the research and development and production of flexible and folding screen technologies, and are expected to occupy a larger market share in the next few years.
Popularization of high refresh rate and high resolution
High refresh rate (such as 120Hz, 144Hz) and high resolution (such as 2K, QHD) displays will become the mainstream configuration of future mobile phone displays. With the popularization of 5G technology and the rise of emerging technologies such as folding screens, the requirements for display refresh rate, color accuracy and other indicators are getting higher and higher.
Integration of artificial intelligence and the Internet of Things
The addition of artificial intelligence algorithms will further enhance the processing power and energy efficiency of driver chips, enabling them to more accurately control screen display effects. In addition, the development of Internet of Things technology will also drive display technology towards greater interactivity and responsiveness.
Mobile phone display suppliers play an increasingly important role in the global technology industry. With the diversification of display technology, changes in market trends, and intensified industry competition, companies need to continuously invest in technology research and development, improve product quality, and optimize supply chain management to meet future challenges and opportunities. Chinese companies have made significant progress in this field and are expected to occupy a larger share of the global market in the future.
In future market competition, the popularization of flexible and folding screen technologies, the widespread application of high refresh rate and high-resolution displays, and the integration of artificial intelligence and Internet of Things technologies will become important development directions.