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In recent years, with the popularity of smartphones and the increasing demand for screen protection among consumers, the mobile phone screen protector market has shown a steady growth trend. In 2024, the global mobile phone screen protector market reached US$7.58 billion, and is expected to grow to US$10.75 billion by 2032, with a compound annual growth rate of 4.47%. As one of the world's important consumer markets, the Chinese market will have a mobile phone screen protector market size of RMB 23.63 billion in 2024, a year-on-year increase of 2.83%, with an average annual compound growth rate of 9.90%.
Functional diversification: Modern mobile phone screen protectors not only have basic anti-scratch and anti-fall functions, but also add new functions such as anti-blue light, anti-peep, and antibacterial. For example, anti-blue light screen protectors can effectively reduce the damage to the eyes caused by blue light emitted by the screen and protect the user's eyesight.
Material upgrade: From the traditional PET material to the application of new materials such as tempered glass film and liquid shield film, the performance of screen protectors has been significantly improved. Tempered glass films have high hardness and crack resistance, while liquid shield films have self-healing functions and can repair minor scratches.
Customized services: With the increase in consumers' personalized needs, customized screen protectors have become a new market trend. Consumers can choose different colors, patterns and functions according to their preferences to meet their personalized needs.
(I) Raw material costs
Raw materials are one of the important factors affecting the price of screen protectors. The main raw materials include polyester film (PET), tempered glass, etc. The fluctuation of raw material prices will directly affect the production cost of screen protectors, and then affect the wholesale price.
(II) Production process
Different production processes will lead to cost differences. For example, the production of tempered glass films requires complex processes such as high-temperature melting and chemical strengthening, which is costly, so its wholesale price is also relatively high.
(III) Market demand and supply
The increase in market demand and the stability of supply will also affect prices. With the increase in smartphone users, the demand for screen protectors is also rising, driving up prices.
(IV) Brand and quality
Brand awareness and product quality are also important factors affecting prices. Products from well-known brands usually have higher quality assurance and better after-sales service, so the price is relatively high.
(I) Opportunities
Growth in emerging markets: With the continuous expansion of the global smartphone market, especially the rise of emerging markets, the demand for screen protectors will continue to grow.
Technological innovation and product upgrades: The continuous advancement of technology provides suppliers with opportunities to improve product quality and performance. By developing and applying new technologies, suppliers can launch more competitive products.
Omni-channel integration and experience upgrades: The online and offline integrated sales model brings new opportunities for suppliers. Suppliers can provide a more convenient purchasing experience by establishing an online platform, while combining offline experience stores to enhance customer stickiness.
(II) Challenges
Fierce competition: The screen protector market is highly competitive and there are many suppliers. Suppliers need to continuously improve their design and production capabilities to maintain their competitive advantage.
Quality control: Consumers have higher and higher requirements for the quality of screen protectors, and suppliers need to strengthen quality control to ensure the safety and durability of their products.
Environmental protection requirements: With the increase in environmental awareness, consumers have higher and higher requirements for environmentally friendly materials and sustainable production. Suppliers need to use environmentally friendly materials and reduce waste emissions during the production process to meet market demand.
It is expected that by 2026, the scale of China's mobile phone screen protector market is expected to reach 40 billion yuan. With the popularization of 5G technology and the launch of new devices such as folding screen mobile phones, the screen protector market will face more development opportunities. Suppliers need to continue to innovate and improve product quality and service levels to adapt to market changes and needs.
In short, the mobile phone screen protector market shows a high-end, intelligent, personalized and sustainable development trend. Suppliers can better meet consumers' demand for high-quality and personalized products through technological innovation, product upgrades and omni-channel integration. However, in the face of fierce market competition and ever-increasing quality and environmental protection requirements, suppliers need to continuously improve their design and production capabilities to maintain their competitive advantage.